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Privacy policy

JULE – Privacy Policy

Last updated: September 2026

JULE, operated by Julie Machová, IČO (Business ID): 19914741, registered at Dvořákova 1565, 509 01 Nová Paka, Czech Republic (referred to as “JULE”, “we”, “us”, or “our”), operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”).

As the Data Controller under the General Data Protection Regulation (GDPR), we are responsible for your personal data. Our store is powered by Shopify, which enables us to provide our Services to you.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our store, or otherwise communicate with us. By using or accessing any of our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect When we say “personal information,” we mean any information that identifies, relates to, or could reasonably be linked to an individual. We may collect or process the following categories of personal data:

  • Contact details: name, billing and shipping address, phone number, email address.

  • Financial information: payment card details, payment confirmation, transaction data.

  • Account information: username, password, and preferences (if you create an account).

  • Transaction information: items viewed, added to cart, purchased, returned, or exchanged.

  • Communication data: information you provide when contacting us (e.g., customer support).

  • Device information: IP address, browser type, operating system, and network information.

  • Usage data: how you navigate or interact with our website.

2. Sources of Personal Information We collect personal information:

  • Directly from you: for example, when you place an order or contact us.

  • Automatically: through cookies, pixels, and analytics tools.

  • From our service providers: such as Shopify and payment processors.

  • From business partners: such as advertising platforms (e.g., Meta, TikTok) or shipping providers.

3. How We Use Your Personal Information We process your personal data for the following purposes and legal bases under GDPR (Article 6):

  • To perform a contract: processing orders, payments, and shipping your products.

  • To comply with legal obligations: e.g., accounting, tax, and record-keeping laws.

  • For legitimate interests: improving our website, preventing fraud, and standard marketing.

  • Based on your consent: e.g., when you subscribe to our newsletter, agree to receive marketing messages, or accept marketing cookies.

This includes providing and improving the Services, personalizing your shopping experience, communicating with you about orders, sending you promotional messages (which you can opt out of anytime), and ensuring security.

4. How We Share Personal Information We do not sell your personal data. We may share your data in the following limited circumstances:

  • With Shopify, which powers our store. Shopify processes some data independently as a controller. For more details, see Shopify’s Privacy Policy.

  • With service providers who assist us with payment processing, fulfillment, and delivery.

  • With advertising partners (such as Meta Platforms and TikTok) to serve relevant ads and measure campaign performance, provided you have consented to marketing cookies.

  • With authorities, where legally required to comply with Czech and EU laws or to protect our rights.

5. Data Transfers We may transfer your personal information outside the European Economic Area (EEA) (for example, to Shopify's servers in Canada or the USA). When we do so, we rely on legally approved safeguards, such as the EU Standard Contractual Clauses (SCCs) or adequacy decisions, ensuring your data is protected to strict EU standards.

6. Data Retention We retain your personal data only as long as necessary to fulfill the purposes described in this Policy, or as required by law. For example:

  • Transaction, invoice, and tax records are securely stored for 10 years in compliance with Czech Accounting and VAT laws.

  • Marketing data is stored until you withdraw your consent or unsubscribe.

7. Your Rights Under the GDPR, you have the right to:

  • Access your personal information.

  • Correct inaccurate data.

  • Request deletion of your personal data (Right to be forgotten).

  • Restrict or object to processing in certain circumstances.

  • Withdraw consent at any time (e.g., unsubscribe from emails).

  • Data portability – receive a copy of your data in a structured format.

You can exercise your rights by contacting us at julejewellery@gmail.com. We may ask you to verify your identity before fulfilling your request.

If you believe your rights have been violated, you have the right to lodge a complaint with your local data protection authority, such as the Office for Personal Data Protection (ÚOOÚ) in the Czech Republic (www.uoou.cz).

8. Cookies and Similar Technologies We use cookies, pixels (including Meta Pixel and TikTok Pixel), and similar tools to improve your experience, analyze how our site is used, and deliver relevant advertisements. You can adjust your cookie preferences and opt-out of non-essential tracking at any time through the cookie consent banner on our website or via your browser settings.

9. Security We take appropriate technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure. However, no internet-based system is completely secure, and we cannot guarantee absolute security.

10. Children’s Data Our Services are not intended for children under the age of 16. We do not knowingly collect data from minors. If you believe your child has provided us data, please contact us immediately to request deletion.

11. Updates to This Policy We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated “Last updated” date.

12. Contact Us If you have any questions, requests, or complaints about this Privacy Policy or how we process your personal information, please contact us:

JULE Email: julejewellery@gmail.com Address: Dvořákova 1565, 509 01 Nová Paka, Czech Republic IČO: 19914741

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